A popular business buzz word (Kaizen). Japanese for "improvement" or "self-changing for the best of all", refers to philosophy or practices that focus upon continuous improvement of processes it rests (relies) on being a New Creation. The change inside eventually is expressed on the outside.
Web Site design can be for fun, work or just the irony. Fun well because it IS fun. Work because it is good to get paid, and irony because i have been doing this since 96.
If you have ever tried to manage a technical project this is usually how it goes.